Publishers
Q: What does the Yahoo! and Microsoft Search Alliance cover?
Q: What is Microsoft responsible for in the Yahoo! and Microsoft Search Alliance?
Q: What is Yahoo! responsible for in the Yahoo! and Microsoft Search Alliance?
Q: What milestones have been reached to date as part of the Yahoo! and Microsoft Search Alliance?
Q: What is the current status in Europe?
Q: What does the Yahoo! and Microsoft Search Alliance cover?
A: The search alliance covers algorithmic search (web, image and video) and search advertising. It does not include any aspects of display advertising, vertical searches or site searches, such as queries on Flickr or Yahoo! News.
Q: What is Microsoft responsible for in the Yahoo! and Microsoft Search Alliance?
A: Microsoft will be responsible for the organic search serving platform used by both companies, including web, image and video results. Microsoft will also be responsible for the search advertising platform that will be used by both companies (Microsoft Advertising adCenter), and will manage the search advertising marketplace, including the Microsoft Advertising adCenter API. Microsoft will be responsible for marketing to and support of small and medium-sized advertisers.
Q: What is Yahoo! responsible for in the Yahoo! and Microsoft Search Alliance?
A: For premium advertisers and agencies, Yahoo! will become the exclusive worldwide sales force for both Yahoo! and Microsoft paid search advertising. Premium advertisers are generally brand advertisers, large agencies and other high-volume accounts.
Q: What milestones have been reached to date as part of the Yahoo! and Microsoft Search Alliance?
A: Most notably, we completed the transition of organic results globally (except Korea) and paid search in the US, Canada and India. Yahoo! Search is now powered by Bing around the world. The completion of ad serving transition for the US, Canada and India means that the US, Canadian and Indian traffic from both the Yahoo! network and Bing is now coming through adCenter for accounts operating in these countries.
Q: What is the current status in Europe?
A: Following the completion of the Indian transition and the learning gathered in North America, Yahoo! and Microsoft are now ready to resume transitioning European markets, beginning with the UK, Ireland and France as part of the global rollout of our search alliance. We are working toward completing the paid search transition by the end of April. However, we are keen to bring you the benefits of our combined audiences sooner and may accelerate the transition in these markets if we can do so while still maintaining a quality experience. Approximately three months in advance of the paid search transition in a given country, Yahoo! and Microsoft will jointly begin working with their customers and partners to prepare them for the upcoming changes. Customers and partners will also be notified in advance of the further organic and paid search transitions.
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