Yahoo! and Microsoft are excited to bring the Yahoo! and Microsoft Search Alliance to the UK, France and Ireland. This alliance, already implemented in the US and Canada, will bring you a competitive choice in search and will provide your business with a cost-effective way to connect to a high-quality audience on a single global platform.
How the Yahoo! and Microsoft Search Alliance can benefit you
- A competitive choice in search advertising – by combining our audiences and complementary strengths, Yahoo! and Microsoft aim to accelerate the innovation of search advertising and maximise its impact for your business.
- Access to a larger and high-quality audience – together Yahoo! Search and Bing audiences deliver more potential customers and are 36.6% more likely than the average UK searcher to convert after clicking through1.
- Time-saving efficiencies – you will be able to manage your search advertising through one global account in Microsoft Advertising adCenter and work with one point of contact to reach your potential customers on Yahoo!, Microsoft and their partner networks.
We’ve reached an important milestone as Microsoft Advertising adCenter is now serving 100% of the ads displayed to Bing and Yahoo! Search results in the UK, France and Ireland. To find out more about how you can optimise your account to reap the full benefits of the Bing and Yahoo! Search combined marketplace, visit the transition pages for small businesses or premium advertisers.
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