About Transition
Use Microsoft Advertising adCenter to manage your campaigns so that with just one buy, your search and content ads will reach users on Yahoo! Search, Bing, and other premium partner sites and networks.
Small Business Transition Overview
Find additional information on transitioning, targeting and billing to get the most out of your search.
Feature Comparison
To better understand the feature differences between Yahoo! and Microsoft Advertising adCenter, the following guide and video outlines the key variances between the two platforms.
Small Business FAQ's
Find answers to your questions; read our frequently asked questions about the Yahoo! and Microsoft Search Alliance.
Optimize Campaigns
Following the principles outlined in the following content can help you transition smoothly, and set you up for future success with your Yahoo! Search and Microsoft Advertising adCenter campaigns.
Budgets and Bidding
When evaluating your Microsoft Advertising adCenter budgets and bids it’s important to understand how the auction will change with the introduction of Yahoo! Search traffic and increased advertiser competition. Take action by following these recommendations so you don’t miss out on reaching potential customers.
Editorial Guidelines
In preparation for the Yahoo! and Microsoft Search Alliance, we’ve updated our Editorial Guidelines to combine the best of both policies.
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