Feature Comparison
| To better understand the feature differences between Yahoo! and Microsoft Advertising adCenter, the following guide outlines the key variances between the two platforms. |
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Yahoo! Search Marketing: N/A
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Microsoft Advertising adCenter: Search Query Performance Report |
| Currently not available through Yahoo!, once you transition to Microsoft adCenter, begin using the search query performance report to get performance statistics about user search queries that resulted in impressions and clicks for your ads. You can use this report to learn what queries searchers are entering on Bing and Yahoo! Search that cause your ads to display. This knowledge can help you refine your keyword and negative keyword lists for your ad groups. |
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Yahoo! Search Marketing: Ad Delivery Report
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Microsoft Advertising adCenter: Publisher Performance Report |
| With the Publisher Performance Report in Microsoft adCenter, you can see the sites within the network that your ads are running on and use this information to further optimize your campaigns. |
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Yahoo! Search Marketing: N/A
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Microsoft Advertising adCenter: Website Placement Performance Report
Available for content network ad groups that bid on website placements |
| Use the website placement performance report to monitor the performance of content ad placements in selected accounts, campaigns, and ad groups. This performance report shows a breakdown of web site domain for sites specifically bid on with the Site Placement Bidding feature. Doing so can help you make well informed decisions as you optimize your campaigns. |
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Yahoo! Search Marketing: Conversion-Only and
Full Analytics Package
Set at the account level
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Microsoft Advertising adCenter: Conversion Tracking
and Analytics
Set at campaign level |
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Microsoft adCenter currently offers conversion tracking functionality. If you use the account transition portal from within your Yahoo! Search Marketing account (a tab labeled “adCenter”), your conversion tracking settings will be imported into Microsoft adCenter. You’ll want to make certain that the “track conversions” check box is selected for each of your Microsoft adCenter campaigns because conversion tracking is not automatically turned on in Microsoft adCenter. You can also uncheck the "Limit to individual campaign conversions only," box to enable conversion tracking automatically for all your current and future campaigns. You will not be required to retag your sites with Microsoft adCenter tags.
Similar to Yahoo!’s Full Analytics product, new Campaign Analytics in Microsoft adCenter will give you information about site-visitor activity that occurs as a result of your paid search campaigns—conversions, revenue from conversions, advertising cost, and other site-visitor behavior.
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