Feature Comparison

Yahoo! Search Marketing: Excluded Words

Up to 250 keywords each at the account, campaign, and ad group levels

As part of your transition from Yahoo! to Microsoft adCenter, your excluded keywords will carry over at the same level, except account-level excluded words, which will be set to the campaign level in Microsoft adCenter as Microsoft adCenter does not offer negative keywords at the account level.

Currently, Microsoft adCenter negative keywords are available at the campaign, ad group, and keyword levels. The negative keyword limit at the campaign and ad group levels is several thousand, which is well above what is offered in Yahoo! Search Marketing. Negative keywords set at lower levels override those at higher levels within a campaign.

Yahoo! Search Marketing: Start and End Dates
Set at the campaign level

Your campaign-level start and end date setting in Yahoo! will be applied at the Microsoft adCenter ad group level as part of your transition.

In Microsoft adCenter, one campaign can include ad groups with different start and end dates, making it simple to manage promotional or seasonal ads within an existing campaign.

Yahoo! Search Marketing: Targeting
Set at the campaign and ad group level

When you move your campaigns into Microsoft adCenter, you will need to reset your targeting settings with Microsoft adCenter targeting options. With Microsoft adCenter, you can zero in on your ideal customers with targeting by geographic location, age and gender, day of week, time of day, and device.

Yahoo! Search Marketing: Ad Scheduling

N/A

Microsoft Advertising adCenter: Target by Day of Week and Time of Day
Set at the campaign and ad group level

When transitioning your Yahoo! campaigns to adCenter, you will need to reset your targeting options to select the time periods within which you wish your ads to display

In adCenter, you have the ability to designate ads to show more frequently to consumers on specific days of the week and times of day.

Yahoo! Search Marketing: Bid adjustments

Microsoft Advertising adCenter: Incremental bids

Set at the campaign and ad group level