Feature Comparison

To better understand the feature differences between Yahoo! and Microsoft Advertising adCenter, the following guide outlines the key variances between the two platforms.
Account Setup Budgeting & Bidding Campaign Management Keywords & Ad Customization Reporting  

Yahoo! Search Marketing: Monthly Budgeting

Used with Insertion Order accounts only

   Microsoft Advertising adCenter: Monthly or Daily Budget
Required at campaign level

You have a variety of budgeting options to choose from in Microsoft adCenter. If you choose to adjust your budget settings, you have flexibility and control over how your budget gets allocated across the month. Make sure that you select an appropriate budget for your campaigns, taking care to choose settings that maximize your performance.

   Monthly budget

 

Yahoo! Search Marketing: Daily Spending Limit
Set at the account and/or campaign level

   Microsoft Advertising adCenter: Daily Budget
Set at the campaign level
There is no daily spending limit in Microsoft adCenter. You can set a daily budget at campaign level. Please note that the daily budget is a target and does not provide a hard stop. The actual daily spend could be higher or lower than the daily budget, but the monthly spend will not exceed the monthly budget you set.

Campaign settings


Yahoo! Search Marketing: Bid by Keywords

Set ad group level default bids for search or content, or keyword level custom bids for search only

   Microsoft Advertising adCenter: Bid by Keywords
Set ad group level default bids and individual keyword level
bids by match type for search and content

Microsoft adCenter offers you more keyword bidding controls that allow you to customize a bidding strategy that’s right for your search and content ads. With Microsoft adCenter, you can bid on keywords in one or more of the following ways:

  • Enter one default bid for all content network keywords and another default bid for all search network keywords. (Your ad group default bids are applied only to keywords that do not have non-default bids.)

  • Enter individual (or non-default) bids for individual keywords by match type.
  • Use the bids that are estimated to achieve average position 1.

Bidding competitively helps your ad show up in a prominent position in search results or contextual pages for those keywords.

  

Yahoo! Search Marketing: Prepay billing

  

Microsoft Advertising adCenter: Pay as you receive clicks

Instead of paying before you receive clicks in Yahoo!, Microsoft adCenter has a threshold-billing system that applies charges either on your monthly billing cycle day or when you reach your billing threshold, whichever comes first. Microsoft adCenter also has a Bill Me Now option that allows you to charge your Microsoft adCenter account balance immediately to your payment method.

You can pay by credit card or debit card. Some advertisers also pay by invoice.