About Transition

Yahoo! and Microsoft are excited to bring the search alliance to India. This alliance, already implemented in the US and Canada, will bring you a competitive choice in search and will provide your business with a cost-effective way to connect to a high-quality audience on a single global platform.


How the Yahoo! and Microsoft Search Alliance can benefit you

  • More features – Microsoft’s paid search platform provides a feature-rich, easy-to-use system that will help you reach your customers, as well as a rich desktop tool to help you work more efficiently.
  • Global Reach – Microsoft provides global account management capabilities, allowing you to target customers in multiple countries with the convenience of a single account.
  • Rapid Innovation – Yahoo! and Microsoft aim to accelerate the pace of innovation in search for both consumers and advertisers, to provide you with greater capabilities and more opportunities to sell.

Contact Information 

For information about your Yahoo! Search account or to start using search advertising, please call at +91 99001 99001 or email inquiries.


For general inquiries about the Yahoo! and Microsoft Search Alliance contact Microsoft or call Yahoo! at +91 99001 99001.
Small Businesses Small Businesses: Tips for Transition Agencies & Advertisers  

During your transition process, make sure you have the correct payment information in place and ensure all campaigns are set as "active" so that your ads may be displayed after the transition.

Take a fresh look at your keyword and ad strategies to get ready to serve ads on Microsoft and Yahoo! sites. Here are a few tips to help you prepare:

Bid on keyword variations to maintain coverage and potentially improve your ROI

  • adCenter allows you to bid separately for singular/plural variations and common misspellings of keywords, giving you more granular control over your ROI.
  • With typically less advertiser competition for keyword variations, you may find greater value in bidding on these terms.

Set keyword match types for even greater control

  • There are three match types in adCenter: exact, phrase, and broad match. When you transition your Yahoo! campaigns to adCenter, advanced match keywords will be set to broad match, and standard match keywords will be set to exact match.
  • You can specify unique bids for each match type, to align bids to match type performance. For example, you can bid more for exact match keywords for your core products and services, to help you reach highly qualified potential customers.

Remember to monitor your adCenter campaigns frequently, to stay on top of any variability in your results that may occur during, and immediately following, the ad serving transition.