About Transition

Yahoo! and Microsoft are excited to bring the search alliance to India. This alliance, already implemented in the US and Canada, will bring you a competitive choice in search and will provide your business with a cost-effective way to connect to a high-quality audience on a single global platform.


How the Yahoo! and Microsoft Search Alliance can benefit you

  • More features – Microsoft’s paid search platform provides a feature-rich, easy-to-use system that will help you reach your customers, as well as a rich desktop tool to help you work more efficiently.
  • Global Reach – Microsoft provides global account management capabilities, allowing you to target customers in multiple countries with the convenience of a single account.
  • Rapid Innovation – Yahoo! and Microsoft aim to accelerate the pace of innovation in search for both consumers and advertisers, to provide you with greater capabilities and more opportunities to sell.

Contact Information 

For information about your Yahoo! Search account or to start using search advertising, please call at +91 99001 99001 or email inquiries.


For general inquiries about the Yahoo! and Microsoft Search Alliance contact Microsoft or call Yahoo! at +91 99001 99001.
Small Businesses Small Businesses: Tips for Transition Agencies & Advertisers  
Account Transition for SMB

We've completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in India. You can now advertise on Yahoo! Search, Bing and partner sites with the convenience of one account. Make sure your adCenter account is created and has active campaigns to serve ads on Yahoo! and Microsoft networks.

  • If you have not yet created an adCenter account, please log into your Yahoo! Search Marketing account to do so. If you do not do this, your ads will no longer be displayed on the Yahoo! Search network, and you'll miss out on valuable clicks from Yahoo! and Microsoft search networks.
  • Going forward, your adCenter account is the only one you need to manage in order to advertise on Yahoo! Search and Bing.
  • Please make sure your adCenter budget is enough to cover your estimated clicks from both search engines.
  • Microsoft will now be your strategic partner and will help you with all of your support needs for your new adCenter account. Should you have any questions about the transition or any aspect of your adCenter account, please contact our customer support representatives at 000 800 440 2074.

Sign in to your Yahoo! Search Marketing account and initiate your transition to Microsoft Advertising adCenter. We've created a detailed guide to help you complete this process smoothly.


Prepare your account for transition to adCenter

  1. Log in to your existing Yahoo! Search Marketing account and click on the adCenter tab, then click the Get Started button.
  Yahoo! Search Marketing account
  1. After clicking the Get Started button, follow the prompts to sign up for a new adCenter account.
  Get Started
  1. Verify the pre-populated customer and payment information. So please make sure to have your credit card handy.
  Verify pre-populated information
  1. Review the Terms and Conditions and select the checkboxes.
  

Transition your account to adCenter
  1. Import your Yahoo! campaign data into adCenter.
  Import Yahoo! campaign data
  1. Your account is now successfully transitioned!
  Account transition


What you need to know now

  • As ad serving moves to adCenter, and your clicks and impressions in that account begin to increase, you'll see a corresponding decrease in clicks and impressions in your Yahoo! Search Marketing account. However, until we complete the ad serving transition in last week of September, manage your Yahoo! Search Marketing account as usual to help ensure you continue to benefit from valuable Yahoo! traffic.
  • To better understand the feature differences between the Yahoo! Search Marketing and Microsoft Advertising adCenter platforms, you may access this feature guide.

We are committed to making this transition as seamless and beneficial for you as possible. We look forward to bringing the benefits of the Yahoo! and Microsoft Search Alliance to you.