About Transition

Yahoo! and Microsoft are excited to bring the search alliance to India. This alliance, already implemented in the US and Canada, will bring you a competitive choice in search and will provide your business with a cost-effective way to connect to a high-quality audience on a single global platform.


How the Yahoo! and Microsoft Search Alliance can benefit you

  • More features – Microsoft’s paid search platform provides a feature-rich, easy-to-use system that will help you reach your customers, as well as a rich desktop tool to help you work more efficiently.
  • Global Reach – Microsoft provides global account management capabilities, allowing you to target customers in multiple countries with the convenience of a single account.
  • Rapid Innovation – Yahoo! and Microsoft aim to accelerate the pace of innovation in search for both consumers and advertisers, to provide you with greater capabilities and more opportunities to sell.

Contact Information 

For information about your Yahoo! Search account or to start using search advertising, please call at +91 99001 99001 or email inquiries.


For general inquiries about the Yahoo! and Microsoft Search Alliance contact Microsoft or call Yahoo! at +91 99001 99001.
Small Businesses Small Businesses: Tips for Transition Agencies & Advertisers  

Account Transition for Agencies and Advertisers


We've completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in India. You can now advertise on Yahoo! Search, Bing and partner sites with the convenience of one account.

  • Going forward, your adCenter account is the only one you need to manage in order to advertise on Yahoo! Search and Bing.
  • Please make sure your adCenter budget is enough to cover your estimated clicks from both search engines.
  • Your Yahoo! account team will continue to be your strategic partner and will help you with all of your support needs for your new adCenter account. Should you have any questions about the transition or any aspect of your adCenter account, please contact your Yahoo! account manager.

What to expect

  • Budgeting: Your Yahoo! account team will provide monthly and daily budget recommendations, and assist you to make necessary adjustments based on your overall campaign budget and objectives. You'll want to work closely with your team to monitor performance after the transition, in order to optimize your click volume and campaign results.
  • Campaign strategy: Your Yahoo! account team will work to adjust your ads to optimize your campaign performance and to account for any differences in adCenter editorial policies, as well as monitor your adCenter campaigns frequently, to stay on top of any variability in your results that may occur during, and immediately following, the ad serving transition.

We are committed to making this transition as seamless and beneficial for you as possible. We look forward to bringing the benefits of the Yahoo! and Microsoft Search Alliance to you.

To better understand the feature differences between the Yahoo! Search Marketing and Microsoft Advertising adCenter platforms, you may access this feature guide.