The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace of innovation to improve the search user experience, as well as help advertisers get better results.
When the Yahoo! and Microsoft Search Alliance is implemented, both companies will continue to have differentiated consumer search experiences. However, Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results.
Yahoo! and Microsoft will each provide customer support to different advertiser segments: Yahoo!’s sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will support standard advertisers. In addition, Microsoft Advertising adCenter will be the platform for all search campaigns.
Get more volume with less effort.
Advertisers will be able to advertise on Yahoo! Search, Bing, and partner sites with one ad buy through Microsoft Advertising adCenter, giving advertisers of all sizes access to a combined audience of 559 million searchers worldwide.
1
Timing
Bing now
powers the organic search results for English-language Yahoo! Search in the U.S. and Canada. Now we are taking another exciting step by inviting Yahoo! Search Marketing advertisers to initiate their transition to Microsoft Advertising adCenter. We expect the paid search transition to be complete by the end of October, which will allow your adCenter ads to reach more than 159 million searchers in the U.S. and 15 million in Canada
1 on Yahoo! Search, Bing, and our partners with one ad buy.
1 Remember, our primary goal is to provide you with a quality transition experience in 2010, while being mindful of the holiday season. If we conclude that it would improve the overall experience, we may choose to defer the paid transition to 2011.
