Yahoo! & Microsoft Search Alliance – Official News on the Deal
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A powerful new choice in search is coming

Yahoo!-Microsoft Search Alliance
Carol Bartz on benefits of Search Alliance
Steve Ballmer on meaning of Search Alliance
The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace of innovation to improve the search user experience, as well as help advertisers get better results.

When the Yahoo! and Microsoft Search Alliance is implemented, both companies will continue to have differentiated consumer search experiences. However, Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results. 

Yahoo! and Microsoft will each provide customer support to different advertiser segments: Yahoo!’s sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will support standard advertisers. In addition, Microsoft Advertising adCenter will be the platform for all search campaigns.

Get more volume with less effort.
Advertisers will be able to advertise on Yahoo! Search, Bing, and partner sites with one ad buy through Microsoft Advertising adCenter, giving advertisers of all sizes access to a combined audience of 559 million searchers worldwide.1

Timing

Bing now powers the organic search results for English-language Yahoo! Search in the U.S. and Canada. Now we are taking another exciting step by inviting Yahoo! Search Marketing advertisers to initiate their transition to Microsoft Advertising adCenter. We expect the paid search transition to be complete by the end of October, which will allow your adCenter ads to reach more than 159 million searchers in the U.S. and 15 million in Canada1 on Yahoo! Search, Bing, and our partners with one ad buy. 1 Remember, our primary goal is to provide you with a quality transition experience in 2010, while being mindful of the holiday season. If we conclude that it would improve the overall experience, we may choose to defer the paid transition to 2011.

What's new 

Yahoo! Advertisers Can Begin Account Transitions

Yahoo! Search Marketing advertisers can now begin transitioning their accounts to Microsoft Advertising adCenter, in anticipation of the Yahoo! ad serving transition that we expect to start in October. For more information, please visit the Yahoo! Advertising Blog.


Bing powers organic search results for Yahoo! Search

Microsoft and Yahoo! have achieved a major milestone with the news that Bing is powering the English language organic search results for Yahoo! Search in the United States and Canada. For more details visit the Yahoo! Search Marketing blog or the Microsoft Advertising blog.

1comScore qSearch (custom), June 2010

What's New 

Yahoo! Advertisers Can Begin Account Transitions
Yahoo! Search Marketing advertisers can now begin transitioning their accounts to Microsoft Advertising adCenter.
For more information, please visit the Yahoo! Advertising Blog.

Bing powers organic search results for Yahoo! Search in the U.S. in English
Big news! Bing is now powering the English language organic search results for Yahoo! search in the U.S. and Canada.
For more details visit the Yahoo! Advertising Blog or the Microsoft Advertising blog.

Yahoo! Transition Center 

Get information on how the Search Alliance affects your Yahoo! account.


Microsoft Transition Center 

Get information on how the Search Alliance affects your Microsoft account.