FAQs
Why have Yahoo! and Microsoft formed the Yahoo! and Microsoft Search Alliance?
Yahoo! and Microsoft have formed a Search Alliance to combine their complementary strengths to create a competitive choice in search with the scale to fuel sustained development. Both companies aim to ultimately enable searchers to find relevant results faster, and provide more value for advertisers and better results for web publishers.
What does Microsoft provide to this Search Alliance?
Microsoft will be responsible for the algorithmic search serving platform used by both companies, including web, image and video results. Microsoft will also be responsible for the search advertising platform that will be used by both companies (adCenter), and will manage the search advertising marketplace, including the API platform for tool providers and SEMs. Microsoft will be responsible for marketing to and support of self-serve search advertisers who are not managed by an account team.
What does Yahoo! provide to this Search Alliance?
Yahoo! will become the exclusive worldwide sales force for all high volume search advertisers, SEM and SEO agencies, and resellers and their clients. Yahoo! will provide Microsoft with an exclusive 10-year license to certain Yahoo! search technologies. Yahoo! will also deliver a differentiated search experience for its users by innovating around the listings it receives from Microsoft by integrating Yahoo! content, shortcuts and tools.
When will this affect advertiser accounts?
Our aim is a high quality transition of advertisers and partners in at least the US prior to the 2010 holiday season. However, we may wait until 2011 if we determine this will be more effective.
What things will the alliance NOT change?
The agreement does not cover each company's web properties and products, email, instant messaging, display advertising, or any other aspect of the companies' businesses. Each company will innovate their own consumer search experiences to compete for search users and search queries. Each company will maintain its own separate display advertising business and sales force, and will service their respective publishers, or affiliate search partners.
Who benefits from this Search Alliance and why?
We believe that combining the strengths of Yahoo! and Microsoft to create a competitive choice in search with the scale to fuel sustained development is good for both companies, good for advertisers, good for consumers and good for our partners.
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Get information on how the Search Alliance affects your Yahoo! account.
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Microsoft Transition Center
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Get information on how the Search Alliance affects your Microsoft account.
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