API Technology
Two leaders in technology and online services are working together to create a powerful new choice in search advertising.  Soon, you’ll be able to reach even more customers, with less time and effort. As part of the Yahoo! and Microsoft Search Alliance, all Yahoo! Search Marketing advertisers will transition to using Microsoft Advertising adCenter- and Yahoo! Search Marketing EWS API users will transition to using the Microsoft Advertising adCenter API. To help U.S. and Canada Yahoo! Search Marketing EWS API users with the transition to the Microsoft Advertising adCenter API, users will receive access to the Microsoft Advertising adCenter API Production and Sandbox environment.

Just as with the Yahoo! Search Marketing API, the Microsoft Advertising adCenter API enables you to programmatically access the ad platform to manage your accounts, campaigns, ad groups, keywords, and ads. With the power of this interface, you can continue to efficiently manage large volumes of account and campaign transactions.

In addition, the Microsoft Advertising adCenter API can help you:
  • Create and manage campaigns, ad groups, keywords, and ads for large numbers of accounts.
  • Retrieve Microsoft Advertising adCenter business intelligence data for one or many accounts.
  • Manage campaigns by revising budgets, targeting ad groups, updating bids, pausing ads, etc.
  • Remove existing campaigns, ad groups, keywords, and ads.
  • Perform advanced, easy-to-use reporting that provides sophisticated ROI analysis.
Benefits API Support & Resources API FAQs  

Are you a Yahoo! Search Marketing EWS API user?
If you are, Yahoo! will email you with instructions on how to get started and gain access to the Microsoft Advertising adCenter API.


Learn about the Microsoft Advertising adCenter API program
Just as with the Yahoo! Search Marketing EWS API, the Microsoft Advertising adCenter API enables users to programmatically access the ad platform to manage their accounts, campaigns, ad groups, keywords, and ads. In the Microsoft Advertising adCenter API Sandbox environment, users can become acquainted with Microsoft Advertising adCenter API and test applications. Here you can see first hand the benefits of the Microsoft Advertising adCenter API for advertisers, agencies, and resellers and tool providers before you move to the API production environment.


Helpful resources and support

Microsoft provides a number of resources that you can turn to during the transition and beyond.

  • adCenter API documentation and samples are available on MSDN.
  • Visit the adCenter API Community and the API Development Forum for active discussions and useful information from other adCenter API users.
  • A comparison of the EWS and adCenter APIs is available here.

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