Two leaders in technology and online services are working together to create a powerful new choice in search advertising. Soon, you’ll be able to reach even more customers, with less time and effort. As part of the Yahoo! and Microsoft Search Alliance, all Yahoo! Search Marketing advertisers will transition to using Microsoft Advertising adCenter- and Yahoo! Search Marketing EWS API users will transition to using the Microsoft Advertising adCenter API. To help U.S. and Canada Yahoo! Search Marketing EWS API users with the transition to the Microsoft Advertising adCenter API, users will receive access to the Microsoft Advertising adCenter API Production and Sandbox environment.
Just as with the Yahoo! Search Marketing API, the Microsoft Advertising adCenter API enables you to programmatically access the ad platform to manage your accounts, campaigns, ad groups, keywords, and ads. With the power of this interface, you can continue to efficiently manage large volumes of account and campaign transactions.
In addition, the Microsoft Advertising adCenter API can help you:
Create and manage campaigns, ad groups, keywords, and ads for large numbers of accounts.
Retrieve Microsoft Advertising adCenter business intelligence data for one or many accounts.
Manage campaigns by revising budgets, targeting ad groups, updating bids, pausing ads, etc.
Remove existing campaigns, ad groups, keywords, and ads.
Perform advanced, easy-to-use reporting that provides sophisticated ROI analysis.
Q: I currently manage my Yahoo! Search Marketing campaigns through APIs. Will I be granted access to the adCenter API?
A: Yes. The adCenter API is open to users of the Yahoo! EWS API. If you managed your Yahoo! Search Marketing campaigns through APIs, you should have received an email offering you access to the Microsoft Advertising adCenter API in both the Production and Sandbox environments. If your adCenter account is managed by Yahoo, please contact your Yahoo Account Manager for further support on obtaining API access.
Q: Will the current Yahoo! Search Marketing API go away?
A: When the transition is complete, Microsoft Advertising adCenter API will be the sole API available for advertising on Microsoft and Yahoo. You will be able to reach search users across Microsoft and Yahoo! networks with the convenience of a single platform.
Q: What will be involved in the transition process? Will there be a way to automate it through APIs?
A: The Yahoo! and Microsoft teams are providing documentation to guide you in developing campaigns with the Microsoft Advertising adCenter API. Once you have your Microsoft Advertising adCenter API credentials, you can start coding.
Q: When will I receive access to the Microsoft Advertising adCenter API Production environment?
A: If you managed your Yahoo! Search Marketing campaigns through APIs, you should have received an email offering you access to the Microsoft Advertising adCenter API. Follow the process in the invitation email to request access.
Q: When should I start managing my campaigns with the Microsoft Advertising adCenter API? A: As soon as you receive Microsoft Advertising adCenter API Production credentials, you can begin coding to adCenter API Version 7. You can also take advantage of the adCenter API Sandbox test environment.
Q: Will Microsoft or Yahoo! provide coding support to assist with the transition?
A: Microsoft is providing you specific migration tips, documentation and community support, our goal is to have multiple resources to help guide you through this process.
Q: If we want Yahoo! search inventory, will we work with a representative from Yahoo! or Microsoft? Will we be able to work with a Microsoft representative once the transition is completed? A: After the transition, separate Yahoo! search inventory or Microsoft inventory will not exist. Rather, there will be a single, unified search marketplace across both Microsoft and Yahoo!. Your business can be promoted across all Microsoft sites, including Bing, as well as Yahoo! sites. Through the convenience of a single platform, you’ll have access to an audience of up to 161 million searchers in the U.S.1 and over 14 million in Canada.2
Q: How can I provide feedback about the transition or Microsoft Advertising adCenter API?
A: The adCenter API Community offers a forum for questions and comments related to the Microsoft Advertising adCenter API.
