As you may know, we are working closely with Microsoft to implement our global search alliance. Now that we’ve transitioned Yahoo!’s organic and paid search technologies to Microsoft’s platforms in the U.S. and Canada, we are ready to begin these transitions around the world as well.
Organic search transition update
In Australia, we expect to transition Yahoo!7’s organic search results (the non-paid listings found on the main body of the page) to Microsoft in January 2011. Upon completion and just prior to this transition, we will send you email notifications to help keep you informed.
While no action is required on your part for the organic search transition, if organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change:
- Compare your organic search rankings on Yahoo!7 Search and Bing for the keywords that drive your business, to help determine any potential impact to your traffic and sales.
- Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate.
- Review the Bing webmaster tools and optimise your website for the Bing crawler, to help ensure your site is prominently listed in both Yahoo!7 and Bing organic search results.
For more specifics on the organic search transition, please read the Organic Search Transition FAQs.
Paid search transition update
The transition of your paid search account to Microsoft technology is scheduled to take place in the second half of 2011. As one of our valued advertisers, we want you to know that we are committed to making this transition process as seamless and beneficial for you as possible. Approximately three months prior to the transition of your paid search account, we will begin sharing more detailed information with you, to help you prepare for the changes to come. Until then, please continue to manage your Yahoo! Search Marketing account as usual.
Through our combined efforts, we aim to provide the scale and innovation necessary to deliver a powerful new choice in search for consumers and advertisers worldwide. We look forward to bringing the benefits of the Yahoo! and Microsoft Search Alliance to you.